10A. —(1) A public body shall ensure that—

(a) at least 20 per cent of any advertising placed by the body in any year shall be in the Irish language, and

(b) at least 5 per cent of any money expended by the body on advertising in any year shall be used to place advertising in the Irish language through Irish language media.

F20[(1A) This section shall not apply to—

(a) advertising that—

(i) targets an audience outside the State, and

(ii) is not in an official language, or

(b) advertising on—

(i) an audiovisual broadcasting service,

(ii) an audiovisual on-demand media service, or

(iii) a sound broadcasting service,

that promotes a programme.]

(2) In this section—

F20[“Act of 2009” means the Broadcasting Act 2009;]

“advertising” means—

(a) any form of commercial communication with the aim or direct or indirect effect of promoting a product or service of the public body concerned, and

(b) any form of communication, to the public, in respect of—

(i) the recruitment of staff,

(ii) legislative or policy initiatives,

(iii) the purchase or sale of land or assets,

(iv) the provision of services, or

(v) public consultation;

F20[“audiovisual broadcasting service” has the same meaning as it has in the Act of 2009;]

F20[“audiovisual on-demand media service” has the same meaning as it has in the Act of 2009;]

“Irish language media” means any media where 50 per cent or more of the content of that media is through the Irish language.

F20[“programme” has the same meaning as it has in the Act of 2009;]

F20[“sound broadcasting service” has the same meaning as it has in the Act of 2009;]]