10.— (1) Where the Commission decides, on foot of an investigation under section 10(1)(d)(ii) of the Principal Act and at the end of the period referred to in section 9(1), that a premium rate service provider has failed to comply with or breached any condition attached to its licence, the Commission, if it considers it appropriate to do so, may revoke, amend or suspend for a period, the licence.

(2) Subject to subsection (3), where the Commission—

(a) proposes to revoke, amend or suspend a licence it shall notify the holder of the proposal and afford the holder an opportunity to make representations within 7 days of the issue of notification of the proposal, and

(b) decides having considered any representations under paragraph (a) to revoke, amend or suspend the licence, it shall notify the holder of its decision stating the appeal procedure set out in section 11, when the decision takes effect and, in the case of a suspension, the duration of the suspension.

(3) Where the Commission considers that the failure to comply with or breach of a condition attached to a licence is a serious failure or breach which should cease immediately or is of an urgent nature which should so cease, subsection (2) and the period of time referred to in section 9(1) does not apply, and, accordingly, the investigation takes place and any revocation, amendment or suspension of the licence takes effect upon notification.