Consumer Protection Act 2007

44A.

F62[Misleading: marketing of goods as identical where significantly different.

44A.(1) A commercial practice is misleading if

(a) unless justified by legitimate and objective factors, it involves any marketing of goods in a Member State as being identical to goods marketed in other Member States where the goods have significantly different composition or characteristics, and

(b) the marketing would be likely to cause the average consumer to make a transactional decision that the average consumer would not otherwise make.

(2) In determining whether a commercial practice is misleading under subsection (1), the commercial practice shall be considered in its factual context, taking account of all of its features and the circumstances.

Annotations

Amendments:

F62

Inserted (29.11.2022) by Consumer Rights Act 2022 (37/2022), s. 154, S.I. No 596 of 2022.

Editorial Notes:

E55

The section heading is taken from the amending section in the absence of one included in the amendment. ]