Broadcasting Act 2009
41.— (1) A programme broadcast in a broadcasting service may include advertisements inserted in it.
(2) The total daily times for broadcasting advertisements in a sound broadcasting service must not exceed a maximum of 15 per cent of the total daily broadcasting time and the maximum time to be given to advertisements in any hour shall not exceed a maximum of 10 minutes.
(3) A broadcaster shall not broadcast an advertisement which is directed towards a political end or which has any relation to an industrial dispute.
(4) A broadcaster shall not broadcast an advertisement which addresses the issue of the merits or otherwise of adhering to any religious faith or belief or of becoming a member of any religion or religious organisation.
(5) Nothing in subsection (3) is to be read as preventing the broadcasting of a party political broadcast provided that a broadcaster does not, in the allocation of time for such broadcasts, give an unfair preference to any political party.
(6) Subsection (3) does not apply to advertisements broadcast at the request of the Referendum Commission in relation to a matter referred to in section 3 of the Act of 1998 concerning a referendum.
(7) In this section, references to advertisements shall be read as including references to advertising matter contained in sponsored programmes, that is to say, in programmes supplied for advertising purposes by or on behalf of an advertiser.