Consumer Protection Act 2007
Amendment of Hallmarking Act 1981.
99.— The following sections are substituted for sections 5 and 6 of the Hallmarking Act 1981:
“False representations in relation to certain articles.
5.— (1) Subject to section 6 of this Act, a commercial practice that involves a representation that an article which is not of precious metal is made wholly or partly of gold, silver or platinum is a misleading commercial practice under section 43(1) and (2) of the Consumer Protection Act 2007.
(2) A trader who engages in any misleading commercial practice described in subsection (1) is guilty of an offence under section 47 of the Consumer Protection Act 2007.
Permissible representations in relation to certain articles.
6.— (1) Section 5 of this Act does not apply to a representation which is permissible under this Act.
(2) A representation is permissible under this Act if it complies with the following conditions:
( a) it is confined either expressly or by implication to the colour of the article;
( b) if it consists of or includes the word ‘gold’, that word is qualified by the word ‘plated’ or the word ‘rolled’;
( c) if it consists of or includes the word ‘silver’ or the word ‘platinum’, whichever of those words is used is qualified by the word ‘plated’;
( d) where the representation is in writing and the word ‘plated’ or ‘rolled’ is used, that word is at least as large as the rest of the representation.
(3) Subsection (2) of this section does not apply if the representation is false or is applied to an article for which the representation is inappropriate.
Construction of certain expressions in sections 5 and 6.
6A.— In sections 5 and 6 of this Act, ‘commercial practice’, ‘representation’ and ‘trader’ have the same meaning as they have in the Consumer Protection Act 2007.”.